The competition to offer specialized services has somewhat become a trend in the accounting industry nowadays. The clients themselves now expect accountants to act as financial and business specialists which have influenced many firms and CPAs to pursue niche business verticals and offer high-value specialized services.

Why Accountants Need To Focus On Industry Verticals


In this article, we shall briefly discuss how accountants can deliver highly focused high-value services by focusing on niche industry verticals.

Trusted Business Advisors

The existence of the contradicting trend within the industry, where CPAs and accounting firms have to act not just as financial consultants but also as trusted business advisors, and more, usually diversifies, and to some extent also dilutes the business value their services. But with specific industry vertical specialization, CPAs and firms can now deliver high business-value accounting services, simply by focusing on niche verticals.

Businesses nowadays want and expect their accountant or firm to be perceptive and insightful of their specific vertical while also having crucial knowledge regarding the legislative intricacies and common operational issues of said industry vertical. They expect that their accountant or firm to keep a steady eye on the future of the business and the latest and upcoming trends in their industry vertical.

For instance, let’s take the example of real-estate clients. In this case, accountants and firms serving such clients must come up with actionable intelligence to minimize risks. Accountants and firms specializing in real-estate must, therefore, have immense knowledge of the internal operations and other nuances to help their clients minimize their tax liabilities, boost operations, and efficiently manage cash flow.

Let’s take a look at another instance with firms or accountants working for the restaurants and hospitality industry. In such cases, the firm or the accountant must again have an intense understanding of the industry to deliver actionable intelligence to their clients in the form of operating costs, inventory management, and seasonal trends.

They must help their clients stay profitable by offering focused data and intelligence to reduce expenses, streamline operations, and strengthen financial controls. They also need to be able to deliver other basic services like payroll management, wage and hour regulations, and much more to help such clients.

Technology Advisor

They can also advise businesses on the plethora of industry-specific cloud applications available in the market nowadays that seamlessly integrate with other business systems and operations. Most businesses nowadays are shifting from on-premises IT infrastructure to cloud-hosted infrastructures. The accountants and firms of today need to also have a fair bit of knowledge about these tools and utilities which they can further share with their clients.

Using modern technologies, they can handle basic yet tedious tasks like time and attendance, and workforce scheduling quickly and more efficiently. They can advise clients on which technology/tools/utilities to implement and integrate with their accounting software such as QuickBooks to boost their productivity and efficiency.

The increasing levels of client expectations which has led to accountants and firms to discern the numerous nuances of their client’s industries, apart from the traditional aspects of accounts and finance. With the ever-rising cloud adoption rates and the trend of implementing other modern technological advancements, technology is another aspect where accountants can deliver immense value as advisors.

Accountants and firms which have immense knowledge and expertise to handle specific industry verticals are in high demand. Accountants and firms with financial expertise in the niche verticals are even more highly sought after nowadays. This is all due to the fact that they can deliver unbiased and holistic suggestions regarding accounting tools and utilities. But only through comprehensive industry specialization can accountants and firms hope to achieve this level of expertise and competitive advantage within the entire accounting industry.

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