The interaction between customers and businesses can create a huge wealth of data, which is extremely useful to improve customer experience, track sales funnels and much more. However, if this data is recorded in different files or emails, you’re probably not going to use it to its fullest potential.

That’s why Customer Relations Management (CRM) software has become an essential tool for businesses of all types. CRM is a tool used to centralize customer database, automate processes, identify customer patterns and track sales interactions.

What is cloud-based CRM?

Cloud-based CRM means that CRM software is hosted in the cloud and can be accessed through the internet. Cloud makes it easy for all the uses to access data at any time and from anywhere.

The infographics below demonstrates why CRM on the cloud is a requirement for any business.

Why Your Business Needs Cloud-Based CRM? Infographic

Why is cloud-based CRM better?

CRM, when combined with the cloud, allows businesses to be able to manage individual user data in less time. The best part of cloud-based CRM is its ease of deployment and cost. Companies need not dig a deep hole in their pockets to install it.

Recommended Reading: Salesforce for Small Businesses: The Good and The Bad

Here are some of the benefits of cloud-based CRM.

1. Easy to access: The nature of cloud allows employees to work with CRM tool seamlessly as they can access the system wherever and whenever they want.

2. Easy to scale: When it comes to scalability, cloud-based CRM systems are flexible. It allows business to adjust in its scope of operations without affecting usual operations.

3. Data security: Cloud CRM products allow companies to enjoy unmatched security to expand their processes. Cloud providers offer state-of-art monitoring systems and end-to-end encryption to secure data.

4. Cost savings: As there is no need for an IT team, business costs usually remain low with cloud-based CRM. Most plans provided by cloud providers are customizable to fit your business needs.

5. Better redundancy: With cloud-based CRM, all your data is stored on the cloud, which significantly reduces the possibility of losing it. This is because most providers operate redundant servers and keep the backup of data in multiple physical locations.

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