CRM software, used to keep track of customers, helps to make the information available to all aspects of the company. With 24*7 nature of business, the information available in CRM should be accessible by all at all times. Here comes the role of cloud.

The art of selling has changed with cloud-based CRM software. It allows businesses become proactive instead of being reactive to consumer requirement and ensures availability of important data round the clock. Companies no longer need to purchase expensive hardware.

The infographics below demonstrates why CRM on cloud is a requirement for any business.

Cloud CRM – What you need to know2(1)

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