Update: This article was last updated on 8th November 2019 to reflect the accuracy and up-to-date information on the page.
The world of accounting has come a long way from maintaining the accounts of customers in ledgers to the invention of highly advanced accounting software. As the mode of functioning has gone digital, so has the methods to market the accounting services.
Nowadays, the most effective way to showcase your expertise to the clients is through a website. The new-age users search for everything on the Internet. From buying groceries to finding jobs, everything is available online.
Hence, it is imperative for accounting firms as well to have a strong online presence. A website helps in achieving the same, as every user who searches for an accounting firm can visit your website to get a clear idea of your services.
Here is why a website is vital for an accounting firm-
1. To Create a Good First impression
First impression is indeed the last impression.
Consider a website as the mirror of your accounting firm. In this digital era, having an online presence is not just an advantage – it’s an absolute necessity.
Let us say that a potential customer does not know about you as he/she is in a distant location or has just started looking for an accountant. He/she will get all the required information from the website itself.
However, if your website is untidy, confusing, or lacks the necessary details about your company, the client creates an impression of your firm in his/her mind that you can’t shake off later.
It does not matter now if your firm is the most competitive one in your location, the customer has already begun looking for another firm (most probably has chosen also).
Hence, the clients that visit your website should have a good impression, which will later reflect on your accounting firm.
2. To Extend Your Reach
Various accounting firms have expanded their operations across the globe. This is possible only if you have a website that can reach users worldwide.
Let say your accounting firm is located in Texas. Will a client residing in Ohio come all the way down to Texas to inquire about your services?
The answer is most definitely – No.
Consider your website as a gateway that connects your firm with millions of potential clients. Anyone who wants to have a clear idea of your services should be able to get it from your website. Moreover, all the information needed by a client to reach you (phone, chat, or email) should be on the site.
Creating a website for your accounting firm lets you showcase your services in an effective manner. As, because of the Internet, you can reach prospective clients from anyplace on the earth, the chances of your client base expanding increase rapidly.
3. To Build Client Relationships
Yes, you are offering accounting services to be client, and very efficient at that. But there might be various accounting firms that are just as competent as you. What makes you different from them? What makes the clients feel that you are putting extra efforts for them?
Owning a website is not the end of the story: your website should contain high-quality content for the benefit of the users. The content may be in the form of blogs, videos, case studies, and whitepapers. It should contain vital information regarding the accounting industry, the latest news and insights, tips, and more.
Having an extensive and premium content database tells two things about your firm. Firstly, it conveys to the potential clients consuming your content that you are well versed with the accounting industry and all its nuances.
Hence, they can trust you with their services. Secondly, the present clients also feel that you are providing them with such valuable information that they can utilize in their business as well.
4. To Build Trust
An accounting firm looks after the critical financial data of clients. Hence, when it comes to choosing an accounting firm, the “trust” factor is most important. Generally, the accounting firms refrain from disclosing their clients on the website for testimonials.
However, there are other ways in which an accounting firm can show their credibility. It can be the awards you have won for your services in the field of accounting or the reviews you have got from trusted websites. It can be words of appreciation from prominent industry leaders or the achievements of your employees.
All these elements help the website gain reliability among clients as they can have a clear picture of your expertise.
5. To Get More Leads
It is one thing to visit the website, another to convert the visitors into prospects. To get this done, there are various methodologies involved related to content as well as website design. However, if implemented properly, a website can be a source of significant lead generation.
The website for your accounting firm should offer customers with multiple platforms to get in touch with them. Moreover, you can also ask for some basic information from the clients such as name and email, so you follow up from them.
A well-constructed website can make the visitors stay on your site for longer and convert them into customers.
6. To Beat The Competition
In this competitive world, a website can make all the difference between your accounting firm and other firms in the market. If you have a website that reflects your expertise and experience, there is a good chance that the users will choose you over others.
However, if the competitor’s website is better than yours, the users will be attracted to them, even if your accounting firm is better.
To Sum It Up
Having an accounting website increase the number of people that know about your accounting firm. As more people know about your services, more are the chances of converting them into clients. Moreover, a website can also increase the reliability factors as people get to know all about your firm and the industry experts associated with it.
However, creating a website is not enough; you also have to optimize the website to make the people stay on your website. The website should be easy on the eyes, and the people should be able to navigate to different options easily.
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