Public Cloud Trends That Will Dominate in 2024

The roots of public cloud technology are dated long back, but it was in 2002 that it reached new heights in the market. Along the lines of 2002, Amazon launched AWS, through which the tech giant started providing safe storage space for data. Soon after the launch, businesses and companies were drawn to this service of Amazon. Following the same path, Google also presented its cloud computing application for enterprises. Since then, there has been no going back for cloud computing.

Majorly, enterprises utilize an amalgamation of public cloud services and on-site IT assets. The companies that have yet to migrate to the cloud have incorporated public cloud services, especially in productivity cases and front-end offices. Recently, technology startups, or what is popularly known as born-in-the-cloud startups, have been relying entirely on cloud computing for their operations.

Whatsoever, the organizations leveraging public cloud services will witness these five public cloud trends in 2024 that might change the landscape of the computing fabric drastically.

Public Cloud Trends to Watch in 2024

Cloud-powered by AI and ML

In public cloud services, artificial intelligence and machine learning are also included, as only a few of the businesses have ample resources to develop their own AI infra. The collection of data and training algorithms need huge storage space and high computing power, which is more cost-effective when used as ‘as-a-service.’ On the other hand, most public cloud service providers utilize AI for several tasks.

This is also inclusive of managing the huge distributed networks, which is crucial for providing their customers with storage resources. In addition, distributed systems are also needed to regulate the power and cooling systems in data centers and to power the cybersecurity solutions which keep their data secure. Proceeding in 2024, we expect consistent innovation in this field as the big names of cloud services continue to present their AI technologies for delivering efficient and cost-effective cloud services to customers.

Industry and Sovereign clouds

In 2024, the development and adoption of industry-specific clouds and sovereign clouds will be expected because of the need to fulfill the growing data privacy metrics demands. Though the sovereign cloud concept isn’t relatively new, it is gaining popularity because of the evolving geopolitical environment. A sovereign cloud is developed to operate in a specific region or country. This particular cloud is trusted in terms of withstanding the data protection standards devised by the local governing bodies.

Now, this becomes an opportunity for both public cloud service providers and regulated organizations that feel restricted in terms of what needs to be put in the cloud. As per Forrester, the German services providers for finance and some other European countries are leading the movement to the sovereign cloud. Also, the requirement of industry-specific clouds handling the requirements of a particular industry will witness a hike. Gartner has also mentioned that more than half of the enterprises will utilize industry cloud solutions by 2027.

Consolidation and Innovation in the cloud gaming industry

Cloud computing has given us some amazing streaming services like Spotify and Netflix, drastically changing how we consume music, movies, and TV. Streaming video games is taking a little longer to plant its foothold, but with big tech giants offering the services, it is still catching up. It has not always been a cakewalk. Google developed Stadia by spending a hefty amount, only to discontinue it after one year because of the low commercial figures. One of the major problems with streaming video games is the network itself, as games require higher bandwidth than music and videos, and achieving that is still a tough nut to crack.

But the rolling out of 5G and other fast networking technologies are expected to solve this problem, and 2024 could be the year for cloud gaming impact. Google has come out and stated that the technology used to power Stadia would be the backbone of their B2B streaming services, which are in development. This service will let the developers deliver streaming functionality directly to the consumers. If we go by experts’ predictions, streaming games will be a massive application for 5G as streaming videos was for 4G and streaming music was for 3G. With this backdrop, we expect 2024 to be the year where things fall in place for game streaming.

Maturity in XaaS cloud offerings

The evolving development of everything-as-a-service, or XaaS, is expected to drive cloud investments in 2024. Sometimes XaaS is also known as anything-as-a-service, a broad spectrum of services and products delivered to consumers over the internet. The estimate of IMARC includes security-as-a-service, storage-as-a-service, and network-as-a-service. The end users of XaaS will leverage the benefits of scalability, cost-effectiveness with flexible payment models, flexibility, and speed. Users will only pay for the resources they utilize and will save the costs of licensing and on-premise equipment.

In the professional services domain, XaaS is developing, wherein organizations combine data, assets, and digital capabilities with people-based services. This model lets the professional service provider bring in scalability in their deliverables, and the organizations only pay for results and not time. Though transitioning a professional service firm to XaaS business models is a challenging task, the legacy firms and newcomers are expected to improve their offerings by 2024.

Increasingly popular multi-cloud

If hybrid cloud gains popularity in 2023, 2024 could be the year when people come to understand the importance of diversifying the services across multiple cloud service providers. This strategy is termed a multi-cloud approach, and this comes with many advantages, including better scalability and flexibility. Also, this saves the organizations from being stuck in one ecosystem. The firms can face challenges when the providers alter the application they support or discontinue the support of some applications.

The adoption of multi-cloud means that the organization stays away from damaging business strategies like developing applications on one cloud platform. Containerized applications are in-demand, leading to quick porting of applications to platforms in lieu of changes to service levels and cost-effective services being available by different service providers. The new reports suggest that almost 84% of large or mid-size companies will adopt multi-cloud by 2024.


Businesses have moved past the debate of whether or not it is beneficial to migrate to the cloud. In present times, an organization must move to the cloud. The coming year is expected to bring major changes in the public cloud domain as the providers evolve their offerings.

Also Read: What is Public Cloud

About Nolan Foster

With 20+ years of expertise in building cloud-native services and security solutions, Nolan Foster spearheads Public Cloud and Managed Security Services at Ace Cloud Hosting. He is well versed in the dynamic trends of cloud computing and cybersecurity.
Foster offers expert consultations for empowering cloud infrastructure with customized solutions and comprehensive managed security.

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