When you consider the two decades of this century that have gone by, one of the fundamental changes in how business is conducted has been the pervasive use of computing technologies in all aspects of running a business — from marketing to customer support to Big Data analytics to maintaining customer records or health records or financial records.
The role of computing in running businesses is nowhere near a plateau either — it continues to grow relentlessly. The need for computing resources — as well as storage and networking resources — for businesses is so extensive (and also expensive) that only a few of the millions of businesses out there can afford to set up their own computing infrastructure entirely on their own.
Public cloud comes to the rescue for the millions of businesses out there who are not Fortune 500 companies. Emerging businesses can subscribe to not only public cloud services but also to storage as a service offerings or cloud networking solutions such as firewall as a service to reduce their upfront capital expenses.
It’s well known and proven through copious supporting data and evidence that public cloud engenders business efficiencies as well as creates competitive advantages for the public cloud adopters.
Those who take the first steps into using public cloud technologies — may be even with some trepidation and/or skepticism — end up embracing the technologies for the many business benefits it affords — not the least of them being cost effectiveness.
Public Cloud — Global and All-Pervasive
In a competitive business landscape where startups are upending several business verticals, existing leaders (the ‘incumbents’) in the respective sectors — and certainly the upstarts and challengers — are adopting public cloud so that they continue to remain leaders in the future as well.
Public cloud technologies are making huge impacts in sectors as different as healthcare and retail; insurance and ecommerce; education, banking, and manufacturing.
For some businesses, the driver for adopting cloud technologies maybe a surge in data. In such situations, storage as a service will be a great solution which offers various advantages such as access to nearly unlimited storage and optimized costs.
Those who have to manage variable peak loads on their websites or those who want to ensure guaranteed high availability while smoothly managing high traffic applications will benefit from cloud networking solutions which include load balancers and other accoutrements which ensure that websites remain working smoothly under high traffic conditions.
Network traffic is secured using cloud firewalls and businesses can also opt for a firewall as a service offering to get professionally managed cloud firewall services.
Despite some (regulatory) roadblocks or (compliance) bottlenecks that may inhibit the move to the public cloud, even highly regulated sectors of the economy and those with a preponderance of legacy IT systems are also being forced to adapt and adopt cloud technologies.
And when it comes to businesses such as those developing AI/ML applications or those into software development or software testing, public cloud adoption has been, obviously, most enthusiastic.
As small businesses — including AI/ML development businesses or startups — gather ever-increasing amounts of data — and come to terms with the challenge of having to make sense of petabytes and zettabytes of data — having cloud-based storage as a service option available is clearly a great relief.
As the ambitions and ambits of the IT landscape of organizations expand in an era of edge computing, cloud networking solutions including firewall as a service give businesses the confidence to adopt more cloud services than ever — or, to move more and more of their workloads to the cloud.
Also Read: Hybrid Cloud vs Multi-Cloud
Tech Companies and Public Cloud — Made For Each Other
Technology companies appreciate the benefits and use cases of public cloud more than other companies — making them naturally receptive to these technologies.
Technology companies love the flexibility offered by public cloud technologies in terms of enabling employees to use whatever hardware they choose and also the flexibility to log in and work from anywhere.
In a time of globally distributed workforces, public cloud enables small technology startups to hire their workforce from anywhere in the globe — which leads to both a cost-efficient workforce as well as an option to assemble the most talented workforce possible without forcing anyone to work from some fixed office location.
For AI/ML companies, the high salaries of experts is an ‘open secret.’ In a time of shortage of qualified technical personnel, companies would want to do all they can to retain the best talent — whether that involves paying million-dollar salaries or having the best hardware by opting for public cloud.
So, innovations in ecommerce or electric vehicles or image recognition or natural language processing or stable locomotion (or ‘autonomous locomotion’) of humanoid robots could be just a few of the areas where the next great innovation or the next breakthrough idea does not have to originate in Boston or London or Silicon Valley.
Public Cloud Will Help Craft a Million New Success Stories
While in some contexts, what is old is often valuable and sought to be preserved without causing the slightest change — Van Gogh’s or Rembrandt’s paintings, Michelangelo’s David, Mona Lisa and other paintings by Leonardo da Vinci, Shakespeare’s writings, Beethoven/Bach/Mozart’s music and so forth — in the context of businesses, there is always churning going on and a need to adopt the latest technologies and put in place the latest business practices to ensure that customers are delighted and the businesses thrives.
While some businesses have existed for more than five hundred years — and some businesses such as wine-making thrive on old (and traditional) ways of doing things — most businesses are quite new and young and built around some disruptive or innovative idea.
Often, these young businesses can take their ideas to fruition or implement their disruptive and innovative ideas only by adopting public cloud technologies and solutions.
You could say that the rate or speed of digital transformation and adoption of digital technologies will determine the success stories among the startups and new generation businesses.
How Public Cloud Helps Emerging Enterprises Thrive
To summarize a few of the headline benefits of public cloud, businesses can reduce their capital expenditure by adopting cloud solutions as they do not have to build or manage their in-house IT infrastructure nor do they have to bother about upgrading their hardware or buying new software licenses.
With public cloud solutions, everything is available on demand and businesses do not even need an extensive IT department which leads to further cost savings in terms of IT personnel costs.
Scalable and Flexible
You can provision servers and other cloud resources almost instantaneously (‘on demand’) and release resources easily when you no longer need them. Thus, public cloud is highly scalable.
In addition, you can access cloud resources from anywhere and using any device and at any time of the day or night. This makes cloud resources highly flexible. Remote workers can work and be productive from anywhere; and remote collaboration among teams becomes possible as well.
Storing documents on the cloud facilitates this obviously as that’ll enable multiple people to access the document from multiple locations.
Cloud storage as a service solutions are not only advantageous in this context as they enable such remote work and remote collaboration — they work out to be cheaper as well when it comes to storing petabytes of data.
When it comes to the security of data, organizations will (naturally) make no compromises and want their data to be stored with the highest levels of protection possible.
For small businesses who want to ensure their data is stored as securely as possible, cloud storage solutions are the most secure options since public cloud service providers have various security measures in place by default.
Apart from offering protection from ransomware attacks and DDoS attacks, public cloud providers will additionally provide cloud firewalls for securing the network perimeter.
With the diversity of devices being used by employees increasing as also the number of applications on those devices of the employees growing more diverse, securing the ‘edge’ is more important than ever.
Cloud networking solutions are a perfect solution to this problem and this includes sophisticated cloud firewalls and new generation firewalls (NGFW) that are offered as part of a firewall as a service offering.
Reduces maintenance and promotes business continuity/disaster recovery
When you opt for cloud infrastructure, their maintenance and upgrade responsibility rests with the cloud provider.
You save a lot as you don’t have to hire and pay for an in-house IT department. You don’t have to worry about upgrading software or installing OS patches. Meanwhile, when your IT infrastructure is safely and securely on a cloud, you don’t have to worry about natural disasters or outages involving in-house IT infrastructure.
Cloud providers will ensure redundant storage — in geographically discrete locations — of your data as well as your compute resources for quick disaster recovery in case of unforeseen events such as an outage affecting one data center.
Enables Big Data Analytics
No matter what business vertical you operate in, no matter how large or small you are, and irrespective of whether you are a B2B or a B2C company, you’ll always have a vast amount of data generated by transactions, interactions, or other business processes.
Whether you want to track the success of some marketing campaign or gain access to some other valuable actionable information, it helps if you have access to a cloud-based analytics solution.
Such a cloud analytics solution from a public cloud provider working in tandem with cloud storage (or ‘storage as a service’) will empower businesses by enabling them to analyze their own data or to come up with customized reports and so forth.
Advances (or Helps Achieve) Sustainability Goals
Whatever your present and future plans may be with respect to becoming a Net Zero company in terms of greenhouse gas emissions, adopting public cloud solutions is certainly a step in that direction since data centers lead to many kinds of efficiencies which are generally beneficial from an environmental-friendliness standpoint or perspective.
Adopting cloud solutions certainly results in less of an organization-wide carbon footprint. Remote work and remote collaboration enabled by cloud means less need to travel by car or plane which leads to less carbon emissions — to give just one example of a concrete benefit of cloud from a sustainability perspective.
By adopting cloud solutions, organizations are automatically taking a step in the right direction in terms of meeting their Environment, Social & Governance (ESG) commitments as well.
In summary, why won’t organizations want to take a step that would ultimately be a competitive advantage for them? If their competitors are not using cloud services, they are merely behind the curve.
Cloud adoption is increasing — the writing is on the wall; it’s the wave of the future and cloud will become a ‘utility’ in future that we won’t even notice.
We have noted a few of the benefits of public cloud in this article while touching upon some of the specific solutions offered by cloud providers such as storage as a service and cloud networking solutions including firewall as a service.
At Ace Cloud Hosting, we offer cutting edge public cloud with storage and networking solutions along with security as a service and other managed services.
Our services are particularly beneficial for SMBs, software development and testing companies, as well as AI/ML businesses.
Give us a call today or write to us or chat with us to learn more about how our cloud solutions can help your business grow and thrive.