Update: This article was last updated on 14th Feb 2019 to reflect the accuracy and up-to-date information on the page.
Nowadays, mobile phones are almost an extension of the human body. They are slowly taking over all other platforms like local PCs as the medium for connecting to the world.
In simple terms, Mobile Marketing is the digital marketing strategy, designed especially for users using mobile devices. As all the eyeballs are fixated on mobile screens, it is proving itself to be one of the most versatile podiums for marketing and advertisements for all kind of businesses.
With easily accessible time and location sensitive features available to them, a company can easily target its potential customers. Moreover, mobile marketing does not interfere in any ongoing functions in a user’s phone.
Hence, the users have also accepted it with open arms. Nowadays, having an app or a mobile website is just a bare minimum for any mobile marketing strategy.
What’s needed is the knowledge of how to market your product and services to ensure that a maximum number of people can access your app or business website.
This can be done pretty easily with the time and location targeting, personalized approach, and the large coverage area that mobile marketing provides.
Here is an infographic listing the four reasons why a business needs mobile marketing for attracting a bigger customer base and achieving more financial success.
Let’s discuss some of the key points to successfully carry out a mobile marketing plan.
1. Extensive Research
No marketing strategy can take its shape without thorough research and planning. The first thing is to identify the userbase that you are planning to target.
You should know the age group of the users that use smartphones as their primary device and plan accordingly. You should also be well aware of the demographic that you are planning to target and make a strategy as per their preference.
The plan should contain goals to be achieved in a certain period of time. However, you should try to keep the goals that are practically achievable.
2. Mobile Advertisements
Launch the mobile advertisements showcasing your company’s profile and the services and features you offer. However, it is essential to focus on target customers.
As the mobile is a medium for the new generation, you should try to keep the ads innovative. However, the ads should be able to display the features in a simple manner.
3. Be Better Than Others
A critical part of your plan is to know your competitors offering similar services on the mobile platform. Try to analyze their marketing strategy and come up with a better solution for the customers.
People look for new and improved products. Naturally, if people are getting the same services from your competitors, there should be a good reason to choose you.
4. Foolproof Plan
Your mobile marketing strategy should be as foolproof as possible. You can avoid mistakes by keeping track of all the areas of concern, especially ROI reporting.
For successful mobile marketing, it is essential to keep in touch with the latest trends in the market.
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Comments (1)
Really informative post. We had been planning on working on mobile marketing for our business. Can you give any more helpful advice that we should follow before starting the mobile marketing division?
Mobile apps are the next big thing in advertising. Not only do they provide all the features provided by a generic website but the features like ‘push notification’ really keeps a customer hooked . Mobile apps will soon become the landing page for any product or service instead of its website.
The key to successful marketing is to send mobile-friendly communications to your customers. Invest time in the mobile search. Also check out apps and websites that provide local searches and enlist your business in them to get a broader reach for your customer base.
People don’t usually prefer their mobiles to be used as billboards. So if you are planning on advertisement try to make sure that they don’t irritate the user by popping up on their faces all the time.
Definitely! Such things can de-promote our service. Don’t do that definitely!
Concerned mobile marketing services like online shops or delivery services should definitely have a feature of paying through your phone. This is an excellent way of giving your customers more ease of access. Using the various mobile wallet portals available lets them pay easily and therefore make more purchases.